Facebook Marketplace is a peer-to-peer e-commerce space that lets you conveniently buy, sell, and trade new and preloved goods in your area. Unfortunately, it’s also become a breeding ground for retail scams. According to the Federal Trade Commission (FTC), around 70% of reported scams in the US involved social media and were valued at a total of $1.9 billion. Whether you’re looking to buy or sell, learn to identify common Facebook Marketplace scams and prevent happy shopping from becoming a sad statistic.
Kamilė Vieželytė
September 22, 2025
A Facebook Marketplace scam is financial internet fraud that involves buyers or sellers stealing money, goods, or personal information through the use of deception. It combines the typical elements of social media and e-commerce scams. Criminals use spoofed Facebook accounts, stolen banking information, and false addresses to trick their targets into scam trades.
Social media online scams come in different shapes and sizes, from attempts to get a desired item for free to stealing financial information. Unlike Instagram scams, where users can use more anonymous display names, Facebook Marketplace display the full names of buyers and sellers. To bypass this, scammers often create fake Facebook accounts.
Some online shopping scams are initiated only by sellers or buyers. Fake payment confirmations, for example, are a buyer-led scam, while no-show scams are more likely to be committed by sellers. However, scams built on social engineering can be initiated by either party. Some users scam people both as the seller and the buyer. For instance, they trick other sellers out of items and relist them themselves to then steal money from buyers. Whether you plan to only buy, only sell, or do both, you should learn to recognize the red flags.
Fake buyer scams involve criminals pretending to be interested in an item despite having no intention of actually paying for it. They use fake and stolen accounts to contact sellers. In some cases, fake buyers might ask for discounts or try to bargain — for instance, to have two items sold to them for a price of one. Once the item is delivered, they contest the payment with their bank or claim that the item wasn’t delivered in the promised condition.
Fake sellers are focused on stealing the buyers’ money or gaining access to their personal information. The same person may run several seller accounts to maximize profit and use stolen or AI-generated images for their fake listings. They often urge the buyers to use payment systems outside Marketplace.
Once the scammer sells something and receives the payment, they block the buyer and don’t deliver the item. Sellers can also send buyers phishing payment links, which can expose their financial information, like their full name, home address, and card details, to criminals.
Facebook Marketplace accepts credit, debit, and PayPal payments. However, some users might agree on alternative payment methods, like cash, Zelle, or Venmo. Making payments outside Marketplace can be risky because the platform can’t monitor or flag suspicious transactions.
Facebook Marketplace PayPal scams are usually used to steal funds from buyers. Sellers claim they can’t connect their PayPal account to Facebook for security reasons or technical issues, and send the buyer a PayPal name to transfer the funds. Once the transaction is complete, the seller blocks the user without delivering the item.
Zelle is another scammer favorite. Zelle transactions are instant, and it’s nearly impossible to contest them. This method also grants scammers access to their target’s email address, which they need to transfer the money. With Zelle scams running rampant on Facebook Marketplace and other e-commerce websites, Zelle was sued by the New York attorney general in August 2025 for failing to protect its clients sufficiently.
Venmo scams work similarly to Zelle scams, forcing the target to expose their sensitive information to the fake buyer. The buyer asks for the seller’s regular Venmo email address. The seller then has to create a Venmo Business account, to which the buyer will transfer money. Once it’s set up, the seller receives a phishing email asking for a refund. In reality, the buyer never sent the money, and the refund email lets them receive money from the seller. With how common Facebook Marketplace Venmo scams are, it’s advised to only pay using officially supported methods.
Fake payment confirmation scams are usually executed by buyers who send the seller a fake screenshot showing they’ve made the payment for the item. They claim the bank is taking a while to update the status, but the payment was nonetheless made. Believing this information, the seller gives the item to the buyer. However, they never receive payment. Instead, the deal ends with the buyer receiving an item they never paid for.
Overpayment scams are a way to steal money from sellers. Once the buyer and seller agree on a trade, the buyer sends forged proof of transaction — usually a screenshot — showing that they “accidentally” overpaid for the item. They ask the seller to return the difference. However, the buyer either didn’t transfer any money to the seller, or they plan to contest the transaction with the bank, on top of receiving the seller’s refund.
Facebook Marketplace shipping scams are typical of fraudulent sellers. They refuse to meet the buyer in person and suggest using an alternative delivery system, like postal services. They send the buyer a tracking number and either deliver an empty package or a different item, or they don’t send anything at all.
Shipping scammers often use phishing tracking links. The buyer receives a message with a tracking link, which asks them to confirm delivery information or pay for the service. However, the website is used to steal the buyer’s personal data and doesn’t provide any real tracking information.
Facebook Marketplace car scams are a way for sellers to steal large sums of money. To lure more buyers into the scheme, new and used cars are offered for unusually low prices. Sellers can use deceptive pictures, disguising critical flaws, showing the car prior to any damage it took, using stock photos, or stealing images from other, legitimate sellers.
Scammers can provide false vehicle history information and fraudulent technical details, hide incident reports, or lie about how they got the vehicle. They use fake escrow services to claim the funds and refuse to refund the buyer if they spot the deception. Car scams can also be used to steal the buyer’s personal information, which they must provide for ownership to be transferred.
Buyers and sellers often agree on an in-person pickup location to complete the trade. If the seller plans to steal the buyer’s money, they request a card payment before the meeting. However, once they receive payment, they never come to the pickup spot, and they block the buyer.
Non-delivery scams usually require the buyer to pay an additional shipping fee for an item. The buyer might receive a fraudulent link imitating the real shipping service. The seller then keeps the money for the item and uses the phishing link to access the buyer’s payment card details.
One of the most glaring red flags is a request to pay using a gift card. A seller requests that the user buy a specific gift card at the value of the item on sale. The buyer shares the gift card number and activation code. Once the seller receives this information, they block the buyer. Scammers use gift cards to buy digital items they want for themselves, resell the cards below the market value, or buy new items they can use for future false Marketplace listings.
Facebook Marketplace deposit scams occur when the seller asks the buyer to leave a deposit to reserve an item. When the seller receives the deposit, they block the buyer and keep the money. Alternatively, buyers can use deposit scams to trick the seller into giving away the item. They leave the deposit and, once the seller agrees to send the item, cancel the transaction and keep the purchase without paying.
Wire transfer scams are a way to get around Marketplace’s supported payment methods and keep stolen money in their accounts without the risk of it getting refunded. The seller requests that the buyer make a wire transfer for the purchase. They then use a stolen or compromised account to obtain the funds. Since wire transfers are usually irreversible, the buyer can’t contest them.
Scammers often post too-good-to-be-true listings on Marketplace, convincing interested users into accepting lucrative deals that turn out to be a fluke. The items don’t match the photos or quality descriptions, contain faults or exhibit significant wear and tear, and otherwise don’t meet the buyers’ expectations.
Some listings — particularly more valuable items like electronics and cars — are for illegally acquired items. This can cause issues for the buyer. For instance, if they unknowingly buy a stolen phone, the device might be blocked using its IMEI number, and they might face legal repercussions for the theft as the current owner.
Facebook Marketplace rental and apartment scams are often combined with deposit scams. The buyer or renter pays a deposit to the person who created the listing with the intention of moving in on an agreed date. They may even sign a purchase or renting agreement, exposing their personally identifiable information. Instead, the scammers use it for identity fraud, which might even impact the victim’s future opportunities to buy or rent property.
These Marketplace scams incite buyers to sign up for a subscription-based service and are used to target multiple users at once. The victims usually need to set up an automated periodic transaction. However, throughout this subscription, they either don’t receive the product or service they signed up for, or it doesn’t match the description.
Scammers make it difficult for their victims to cancel their subscriptions and refuse to refund them. They may insist that members pay via wire transfer or another method outside Marketplace. They may also set up a phishing payment website to collect credit card information of all “members” who sign up for the fake subscription.
Facebook Marketplace job scams are used to obtain personally identifiable information. Scammers place false or misleading job advertisements on the platform that require applicants to provide their personal details, including their full name, address, and Social Security number. Criminals can then use this information to impersonate their target, use their Social Security number for identity theft, or place it on the dark web.
Facebook scams usually cover different types of phishing attacks, and Marketplace isn’t spared. Social engineering scams are often used with different scams that we’ve already covered, especially when they require entering payment information on external websites.
Marketplace sellers can promote giveaways and competitions to buyers using the Free Stuff category. They enroll users in the giveaways by requiring them to sign up on phishing sites using identifiable information. They may also use QR codes that users scan to learn more about a product or buy it outside the platform, unwittingly downloading malware onto their device.
Facebook Marketplace scams can be tricky to detect. Scammers tend to frequently update their account information or use decoy accounts altogether to avoid being caught, delete their ads and comments if someone accuses them of scamming, or block their accusers to lower their chances of being exposed. However, you can keep an eye out for red flags in communication while browsing Marketplace for legitimate goods.
With new items appearing on Marketplace every minute, it can be hard to tell which offers are real and which are false. Keep a few handy tricks in mind as you sift through the bottomless catalogue of new and used goods.
It might seem like a few dollars lost over a small knick-knack, but becoming a victim of a Facebook Marketplace scam can pose a serious threat to your financial and personal security. Your first order of business should be protecting your financial accounts from potential fraudulent activity and alerting the authorities about the crime.
You can report buyers, sellers, and individual listings right on Marketplace.
To report a seller:
To report a buyer as a seller:
To report a specific listing:
Buying and selling online can cause an unexpected headache once you encounter a scam. A single wrong purchase can reveal your full name, home address, and credit card information to the wrong person, putting your identity at risk. By setting up NordProtect’s identity theft protection service, you don’t need to worry about compromising your sensitive data for an impulse purchase.
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Kamilė is curious about all things compliance. She finds the prospect of untangling the complicated web of cybersecurity legislation satisfying and aims to make the nuances of identity theft prevention approachable to all.
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