Every year, billions of personal records are exposed through data breaches, and most don’t belong to public figures or multinational companies. They belong to ordinary people. This guide explains what types of information hackers steal, what they do with that data, how to reduce the damage if you’re a victim, and how to prevent cybercriminals from accessing your data in the first place.

Ugnė Zieniūtė
December 18, 2025
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Cybercriminals will go after any information they can use to steal your identity or money. That includes personal details, financial accounts, credentials, and proprietary data (like software code and business secrets). This data is used for identity theft, fraud, or extortion and is often sold on dark web marketplaces.
In the sections that follow, we’ll take a closer look at the types of data that hackers target, how they misuse it, and what you can do to stay protected.
Personally identifiable information (PII) is any data that identifies you as an individual. It’s the foundation of your digital identity, and once it’s exposed, it becomes a powerful tool in the hands of a cybercriminal.
Common examples include:
On their own,someone else having these details may seem harmless. But when combined, they form a complete profile that criminals can use to impersonate you. With enough PII, they can open credit cards in your name, apply for government benefits, and bypass security checks.
Financial data is a direct path to your money, which is exactly why it’s a top target for cybercriminals. This data includes:
With access to your banking information, a cybercriminal can drain your accounts, reroute payments, or conduct wire transfer fraud.
Medical data is one of the hardest types of personal data to secure and to replace once it’s stolen. This data often includes:
Criminals can use healthcare data to seek treatment, prescriptions, or even surgery under your name.
Usernames and passwords are frequently stolen in bulk through breaches. Once attackers have them, they may attempt to sign into your email, social media, banking, or shopping accounts.
If they succeed, the first thing they often do is change your password and recovery details, locking you out. And because many people reuse passwords, attackers can also use automated tools to quickly test the same stolen credentials across multiple accounts.
Employment data helps criminals impersonate you professionally. It includes:
If scammers gain unauthorized access to this data, they can use it for social engineering attacks. They may impersonate you or a colleague to trick someone into wiring money or sharing more information.
Payment card details are still one of the most sought-after targets in cybercrime. Commonly exposed information includes:
Criminals may use credit card details for immediate purchases or sell them as part of "fullz" packages — bundles of data that make fraud easier.
In many cases, scammers don’t go for large purchases. Instead, they attach small recurring charges to your account, hoping they’ll go unnoticed. That’s why it’s important to stay vigilant when checking your statements.
Your social media profiles reveal more information than you think, especially when these details are pieced together over time. Commonly collected details include:
This data is often used in social engineering — personalized scams that rely on familiarity and trust. If a criminal knows who you talk to and what you care about, it’s easier to trick you with a fake message.
Stolen photos or videos can be misused in ways that feel deeply personal. In some cases, hackers may use sensitive or private content to threaten or extort victims. In others, they manipulate images using AI tools to create convincing deepfakes — fabricated videos or images that falsely depict you saying or doing something you never did.
But even everyday media, like a vacation selfie or a photo of your home, can unintentionally reveal more than it should. Background details may expose your location, daily routines, or the layout of your living space.
Biometric data refers to the physical traits used to verify your identity. This data includes:
Unlike passwords, biometric data can’t be changed. When it’s compromised, the risk is long term.
Most cybercriminals are financially motivated. Your personal data gives them the tools to commit various types of identity theft, carry out financial fraud, or sell access to others who will. Selling your stolen SSN on the dark web can bring in hundreds of dollars, especially when paired with your full profile, because it’s the key to impersonating you in both financial and government systems.
Some data is used immediately. Other data is stockpiled and sold repeatedly. A single record may change hands dozens of times, long after the original breach fades from the news.
Cybercriminals don’t rely on just one method — they stack multiple tactics to increase their success rates. These are four of the most common:
Other tactics include SIM swapping, credential stuffing, social engineering, and insider leaks.
Your information doesn’t instantly turn into money the moment it’s stolen, but in the hands of the right buyer or attacker, it becomes a tool. Depending on what data is exposed, cybercriminals can exploit it in several ways:
Data theft doesn’t always announce itself. The signs are often subtle at first, so pay attention if you notice any of these:
If you suspect compromise, act quickly and methodically:
Check out our full guide on what to do if your identity is stolen.
While no system is completely immune to attacks, you can take a few proven steps to significantly reduce the risk to your personal information:
Check out our full guide on how to protect your personal information.
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Ugnė is a content manager focused on cybersecurity topics such as identity theft, online privacy, and fraud prevention. She works to make digital safety easy to understand and act on.
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