Zelle is one of the most popular peer-to-peer payment systems in the US. Developed to simplify money transfers between customers with registered accounts in several US banks, it’s become the go-to way to shop online, split bills, and pay for commissions — in 2024 alone, Zelle’s volume exceeded $1 trillion. But as Zelle’s popularity rises, cybercriminals have started flocking to its user base, working overtime to interfere with transactions. Today, we’ll cover what the most common Zelle scams are, how to identify them, and how you can protect yourself if you become a victim.
Kamilė Vieželytė
October 3, 2025
Zelle scams are financial crimes that directly involve the payment systems. Zelle payments are instant and usually irreversible, making them lucrative for scammers. If the customer realizes they transferred money to a criminal, they can’t contest the charge or ask their bank to overturn it.
Scammers can use a few different techniques to scam their targets over Zelle. However, one of the core aspects present in most Zelle scams is pressure. The target is coerced to transfer money as quickly as possible without having enough time to review transaction details or the receiver’s request. Psychological pressure makes the potential victims more likely to ignore the red flags of a financial scam until it’s too late and the money can no longer be retrieved.
The criminals themselves have a few tools they can use — spoofed email addresses, phishing links, and stolen Zelle accounts. Although it’s more likely for senders to get scammed, they can also be the culprits by requesting refunds from recipients.
Zelle scams are often part of broader social engineering campaigns, using manipulative tactics to steal money. Cybercriminals often build an emotional bond between themselves and their target by pretending to be a friend or a loved one on social media. Zelle scams are also common in e-commerce marketplaces, where overpayments and falsified proofs can be used for deception. Let’s see how and where some of the most common Zelle scams happen.
Impersonation scammers use stolen Zelle accounts and spoofed emails for their campaigns. They assume another user’s identity to deceive the person whose payment they’re requesting. The unsuspecting target sends the money, thinking it’s going to reach the intended recipient.
Impersonators can also pretend to represent a financial institution, like the target’s bank, for instance, by claiming that the potential victim must make a payment for overdue fees into a specific Zelle account, which in reality is owned by the criminals.
Romance scams using Zelle are social engineering attacks that aim to create a romantic emotional bond between the scammer and their target. According to the 2025 EU Serious and Organized Crime Threat Assessment (EU-SOCTA), romance scams are among the most common digital financial crimes. Romance scams are long-term schemes that allow criminals to claim increasingly large sums over time without suspicion.
Zelle social media scams are often done by criminals pretending to court people with the sole purpose of receiving money from them. These relationships are usually long distance, and the victim doesn’t meet the criminal in person. Instead, the scammer may ask for travel fare or request monetary gifts and small loans, which they promise to return in person in the future. They might also claim to live in a foreign country and use a friend’s Zelle account to excuse mismatching names or explain missing payments on their end.
Facebook Marketplace scams are among the most common financial schemes affecting the platform’s users. Sellers place a fraudulent ad on Marketplace and inform interested buyers that they can’t use any of the officially supported payment methods and prefer to use Zelle instead. Once they receive a payment for the item, they block the buyer without delivering it to them.
Buyers can also scam Zelle users by claiming to have overpaid for an item and asking the seller to send back this money to them. The prominence of Zelle scams on Facebook Marketplace and the lack of customer protection were among the reasons why Zelle was sued by the New York attorney general in 2025.
Business account scams are fake payment schemes usually aimed at individual sellers. A buyer asks for the seller’s email address to pay for an item. The seller then receives an email claiming to be from Zelle. The email states that the buyer has to transfer a specific sum to the seller to upgrade the seller’s account to Business. Once the procedure is done, the seller has to send the money back to the buyer via Zelle.
In reality, the buyer is using a spoofed email address to contact the seller. The buyer submits an advanced payment, which they cancel before the predetermined transaction date — one of the limited ways to cancel Zelle payments. Zelle doesn’t offer Business account upgrades based on the amount of money transferred. If the target were to complete this exchange, their account would remain the same and the buyer would leave with additional funds.
Zelle email scams are frequently used to trick random users into losing money. Scammers send spoofed emails telling unsuspecting Zelle users that they have pending payments, need to accept transactions, or verify their personal information. The goal is twofold: to steal money and gain access to personally identifiable information.
Zelle users can send payments via the platform using phone numbers and email addresses, even if the recipient hasn’t created a Zelle account yet. Scammers can take advantage of this by sending spoofed links to random email addresses. The user then thinks they’re activating a new Zelle account to receive the payment. However, the scammers use the spoofed email to gather their victims’ personal data instead.
As proven by some of the scam examples we’ve discussed previously, Zelle has been effectively used for different types of phishing attacks. Scammers use fake email addresses and text messages with false Zelle links to steal funds and personal information. They can also create false login websites, sign-up forms, and information requests to effectively convince users to unwittingly submit this information themselves.
Due to Zelle’s money transfer policies, you can’t request a direct refund. Instead, if you want to get a refund, you have to ask the other person to make a new transfer. This has created apt conditions for false refund requests.
In these Zelle payment scams, the criminal transfers money to an account and claims they did it by accident. They then ask the person who received the money to refund it by transferring it to an account under a different name. Instead, the scammer uses scheduled payment transfers, so the target doesn’t receive the money before they’ve refunded it, leaving them short of funds.
Fake buyer scams typically rely on false proof of payment, scheduled transactions, and phishing links. The buyer either schedules a payment or sends a falsified screenshot showing they’ve completed their end of the bargain. They can say that an issue prevented Zelle from transferring the payment despite the platform’s instant transactions.
The scam buyer can also accuse the seller of providing false payment details, urging them to make a transaction first to prove their validity. The buyer then keeps all the money. If they agreed to pay after receiving the purchase, they essentially got it for free and even earned extra funds from the seller.
Fake invoice scams depend on the recipient not checking their Zelle account to confirm a transaction. The scammer sends a false invoice as proof that they’ve transferred the money. In some instances, they might schedule a payment to appear more convincing, only to cancel it before it’s due.
Fake invoices are common for reserving items on marketplaces or paying for them in smaller installments over time. The seller claims that due to low funds, they can’t pay the full amount at once, but commit to scheduled transactions over time. However, none of the transactions actually reach the seller.
Job offer scams are usually done to take advantage of contractors and freelancers. The scammer commissions a project with the service providers. They then send a check, usually worth a few thousand dollars, to the recipient, claiming it will cover supply costs. The scammers use a hacked Zelle account to send this money.
If the target accepts the transaction and uses the funds, and the person whose account was hacked contests the charge with their bank and succeeds in their claim, the recipient is held accountable and must return the full amount. Meanwhile, the scammer disappears with the victim’s personally identifiable information and without any repercussions — no final job offer either.
Tech support scams involve cybercriminals pretending to represent a digital service provider to farm financial and personal information from the customer base. They send a spoofed email to their target about an issue with their payment or subscription, requiring them to make a payment using a Zelle link in the email. The link is then used to funnel sensitive information, breach the target’s accounts, or sell this data on the dark web. The Geek Squad email scam is a prominent example of how such tech support scams succeed.
Rental fraud usually involves tenants being deceived into paying for a unit that either doesn’t match the description or doesn’t exist. A landlord agrees to sign a contract with a tenant and asks them to pay the deposit without visiting the property first. Once the money is sent, the tenant finds out that the property doesn’t exist or isn’t actually up for rent.
Zelle deposit scams can be particularly painful for the tenants. The deposited amount is usually worth hundreds of dollars, and due to Zelle’s refund policy, they may not be able to contest the charge and get the deposit back.
Investment scammers persuade their targets to transfer money using Zelle with the promise of lucrative investment opportunities. They may offer higher returns than official investment platforms and require periodic money transfers to qualify for future returns, all the while pocketing the money for themselves. The returns never materialize, and the investors never see their money again.
Lottery scams among Zelle users usually involve emails claiming they’ve won a competition and need to claim their prize. In some instances, the user might be redirected to a website claiming to be affiliated with Zelle and asking to cover shipping costs only. The user then enters their payment card details and the phone number or email address affiliated with the Zelle account, essentially submitting this information to the scammer.
Other scams state that the user won money and needs to activate their account to claim it and make a transaction to verify that their account is valid and active. However, they don’t receive any winnings, and the initial transaction goes to the scammers.
Zelle generally recommends users only transfer money to friends and family members. However, it can be a quick and convenient way to pay for small purchases or commissions. If you plan to use Zelle more frequently, you should know how to spot the early warning signs and avoid making financial errors.
That might depend on how your account was scammed. If you simply made a transaction to a scammer using the official Zelle app, the biggest loss might be your personal funds. However, things get more dire if phishing is involved. Criminals can put your very identity in danger and cause emotional distress in the process.
If the scammers use a false Zelle login site and you enter your credentials into it, they can then access your account. Using your Zelle details, they can make other false transactions to scam other users, draining your funds and putting you in a difficult situation where you’re not guaranteed a refund.
With access to your financial details, criminals can commit identity theft. They can create false social media accounts to buy or sell items, using your Zelle account for the financial scam. If your login credentials match those you use for other accounts, hackers can attempt to breach them. They might also gather your personal information and sell it on the dark web for profit, endangering your sensitive data.
If you accidentally fall for a Zelle scam, your primary goal is to secure your financial and personal information as quickly as possible.
Zelle scams can badly hurt your finances and your personal security. However, once you know how to identify suspicious transactions, you can still reliably use the service for your daily payments.
Kamilė is curious about all things compliance. She finds the prospect of untangling the complicated web of cybersecurity legislation satisfying and aims to make the nuances of identity theft prevention approachable to all.
The credit scores provided are based on the VantageScore 3.0® credit score by TransUnion® model. Lenders use a variety of credit scores and may utilize a different scoring model from VantageScore 3.0® credit score to assess your creditworthiness.
You have numerous rights under the FCRA, including the right to dispute inaccurate information in your credit report(s). Consumer reporting agencies are required to investigate and respond to your dispute but are not obligated to change or remove accurate information that is reported in compliance with applicable law. While this plan can provide you assistance in filing a dispute, the FCRA allows you to file a dispute for free with a consumer reporting agency without the assistance of a third party.
No single product can fully prevent identity theft or monitor every single transaction.
Some features may require authentication and a valid Social Security Number to activate. To access credit reports, scores, and/or credit monitoring services (“Credit Monitoring Services”), you must successfully pass your identity authentication with TransUnion®, and your VantageScore 3.0® credit score file must contain sufficient credit history information. If either of these requirements is not met, you will not be able to access our Credit Monitoring Services. It may take a few days for credit monitoring to start after a successful enrollment.
NordProtect's dark web monitoring service scans various sources where users' compromised personal information is suspected of being published or leaked, with new sources added frequently. However, there is no guarantee that NordProtect will locate and monitor every possible site or directory where consumers' compromised personal information is leaked or published. Accordingly, we may not be able to notify you of all your personal information that may have been compromised.
Identity and cyber protection benefits are available to customers residing in the U.S., including U.S. territories and the District of Columbia, with the exception of residents of New York and Washington. Benefits under the Master Policy are issued and covered by HSB Specialty Insurance Company. You can find further details and exclusions in the summary of benefits.
Our identity theft restoration service is part of a comprehensive identity theft recovery package that offers a reimbursement of up to $1 million for identity recovery expenses. To access the support of an identity restoration case manager, you must file a claim with HSB, which NordProtect has partnered with to provide the coverage. HSB is a global specialty insurance company and one of the largest cyber insurance writers in the U.S.